The concept of this gallery is to discover young and known Vietnamese artists, by visiting workshops and academic settings in Vietnam. The artists are selected based on artistic criteria, such as talent, artistic language and exhibitions the artists participated in. It is not simple to discover such artists, since most of them don't speak a foreign language and are not associated with a gallery. Thus, the owners work with vietnamese experts from the artistic domain.

The gallery represents unique and colorful artistic works of Art, that were not seen until now in Israel. There is a correlation between the works of art and interior design.

The Israeli audience and the media responds very positively and with curiosity to this style of Vietnamese art and to the gallery. And so, the circle of people who collect this type of paintings expands in Israel.

The gallery represents Vietnamese artists such as: